Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"332031c6f32a75f93b4ccf8d171b038f","s":"beeaa9aa3d8098df"}
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