Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"a9b344f62c64fbf7c09f8816001a0475","s":"6ea6fc7b4230694b"}
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