Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
{"ct":"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","iv":"d094d1aebee8f762a4071b62ebaee534","s":"29683de73fb54fed"}
Share your thoughts. Click here