Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"345a19bd249729bdaffb83d00c1f17b3","s":"14d3d6bf2eba4001"}
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