Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"af194bd917752c2fbd847ca8c922b48e","s":"a2977b1df3e1f849"}
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