Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"c413bb72a2f0670c11554137acb230a1","s":"c4bb012214ed0826"}
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