Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"3b253a4a6f0f863256e63fa0b84bd456","s":"349499101cde2c01"}
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