Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
{"ct":"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","iv":"f1b565976c81096889b5d14a800a1c22","s":"58d6fcb41e90c8b4"}
Share your thoughts. Click here