Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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","iv":"61b1b8f8710e945a91acb1a1d4d18485","s":"b4de10000ac105ad"}
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