Luxury Daily
The authority in luxury news.
Feb. 17, 2026
  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Loewe introduces new artistic signatures for spring/summer
  6. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  7. Pratesi expands Palm Beach flagship
  8. LuxExperience net sales up 1.1pc
  9. McLaren adds to pint-sized Ride-On collection
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

BMW introduces mobile app to complement ongoing Joy campaign

January 5, 2011

See the joy BMW brings

 

By Giselle Tsirulnik

BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Loewe introduces new artistic signatures for spring/summer
  6. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  7. Pratesi expands Palm Beach flagship
  8. LuxExperience net sales up 1.1pc
  9. McLaren adds to pint-sized Ride-On collection
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Loewe introduces new artistic signatures for spring/summer
Follow @LuxuryDaily for the latest in luxury news
Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship