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Automotive

BMW looks to thrill audiences with blockbuster product placement

June 11, 2018

The BMW M5 appears alongside Tom Cruise in the new Mission: Impossible film. Image credit: BMW.

 

By Sarah Ramirez

German automaker BMW is returning to the silver screen as the exclusive automotive partner for the newest installment of the Mission: Impossible film franchise.

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  1. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  2. How to save fashion retail
  3. Chanel's fashion history traced in "literary museum"
  4. Dior admits to Sauvage missteps after campaign controversy
  5. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  6. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  7. Gucci mobile try-on experience points to luxury's AR possibilities
  8. Tiffany translates romantic positioning into coupled scents
  9. Kohler ties fairytale ad concept to fantasy film release
  10. Four Seasons encourages guests to fit in fitness during travel
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