Today in luxury marketing:
BMWs by the day: A luxury feast in bite-sized portions
BMW anticipates the road to ownership will be paved through short-term car rentals. The automaker is inviting customers in select markets in New York, New Jersey and Connecticut to rent its 328i sedan by the hour, day or week, starting Aug. 13, through a pilot program called BMW on Demand, according to the New York Times.
{"ct":"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","iv":"38be05e4779ea58286a6f2f7a76d2067","s":"fa1903c62f48417e"}