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Multichannel

BMW pulls out all stops for first four-door coupé

December 15, 2011

 

By Rachel Lamb

BMW has created a comprehensive marketing campaign spanning television, print and digital that is designed to showcase the sporting dynamics and elegance of the German automaker’s first four-door coupe, the 6 Series Gran Coupé.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Lamborghini heads to French Alps for women-led driving series
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Laura Burdese to succeed Bulgari CEO
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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