Mobile
January 18, 2013
By Erin Shea
German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.
{"ct":"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","iv":"ce3efb7dc4358e8f8a73852d9fc0d25a","s":"3e9f9cb6aa3805ad"}
Share your thoughts. Click here