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Automotive

BMW renews global partnership with tennis star Carlos Alcaraz

September 19, 2025

The move continues a partnership that began before Mr. Alcaraz won his first Grand Slam title; now 22 and ranked world No. 1 after his U.S. Open victory, he will remain a global face of BMW. Image credit: BMW The move continues a partnership that began before Mr. Alcaraz won his first Grand Slam title; now 22 and ranked world No. 1 after his U.S. Open victory, he will remain a global face of BMW. Image credit: BMW

 

German automaker BMW is stretching a collaboration with a force in the sports world.

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