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Dec. 18, 2025
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Mutlichannel

BMW spurs i3 test-drives via interactive microsite

April 29, 2014

The BMW i3 Experience test-drives The BMW i3 Experience test-drive

 

By Joe McCarthy

German automaker BMW is looking to boost test-drive registrations with an interactive video campaign that shows ordinary people in various countries driving the i3 for the first time.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
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US luxury car market expected to double in next decade: BCG
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Follow @LuxuryDaily for the latest in luxury news

Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam