Mutlichannel
April 29, 2014
The BMW i3 Experience test-drive
By Joe McCarthy
German automaker BMW is looking to boost test-drive registrations with an interactive video campaign that shows ordinary people in various countries driving the i3 for the first time.
{"ct":"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","iv":"f9cfe9b6fd6abd465678d034315236fd","s":"d4f1e01cb35d9090"}
Share your thoughts. Click here