Mutlichannel
April 29, 2014
The BMW i3 Experience test-drive
By Joe McCarthy
German automaker BMW is looking to boost test-drive registrations with an interactive video campaign that shows ordinary people in various countries driving the i3 for the first time.
{"ct":"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","iv":"af26e56d3c8063d05da12210e5ce2f2e","s":"913d57d652e5f008"}
Share your thoughts. Click here