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Jan. 18, 2026
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Automotive

BMW states case for ‘Sheer Driving Pleasure’

September 3, 2024

The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW

 

By Zach James

German automaker BMW is uplifting its luxury offerings across the globe in a multi-modal campaign.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Fendi launches Lunar New Year pop-up in Shanghai
  3. CEOs link sustainability initiatives to business value growth: Bain
  4. The hidden cost of retail bankruptcy for luxury consumers and brands
  5. Dior introduces actor Josh O’Connor as newest ambassador
  6. Louis Vuitton marks monogram anniversary with NYC pop-up
  7. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  8. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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