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Feb. 8, 2026
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Automotive

BMW states case for ‘Sheer Driving Pleasure’

September 3, 2024

The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW

 

By Zach James

German automaker BMW is uplifting its luxury offerings across the globe in a multi-modal campaign.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
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