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BMW Super Bowl commercial pokes fun at changing technology

February 2, 2015

Katie Couric and Bryant Gumbel discuss the Internet in 1994 Katie Couric and Bryant Gumbel discuss the Internet in 1994

 

By Kay Sorin

German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. The hidden cost of retail bankruptcy for luxury consumers and brands
  8. Marriott’s Luxury Group signs on as partner of US SailGP Team
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Saks Global files for Chapter 11 bankruptcy protection
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