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In-store

Bolstered in-store experience key to building loyalty

August 10, 2012

 

By Rachel Lamb

Creating interesting in-store experiences meant to delight and surprise consumers is one of the key differentiators between luxury retailers, but they must be sure that the environment is aligned with the brand image and still maintains the high-end vibe.

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  1. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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  3. Louis Vuitton unveils Art Basel Hong Kong plans
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  5. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  6. Cartier celebrates 20 years of Women’s Initiative
  7. Regulators in Italy probe Sephora, LVMH for youth marketing
  8. Cartier continues ‘Artist meets Artisan’ series
  9. Piaget scales Place Vendôme flagship
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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