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Television

Bonhams turns to television for narrative storytelling campaign reach

October 2, 2015

Image from Bonham's "Be Part of the Story" campaign Image from Bonham's "Be Part of the Story" campaign

 

By Sarah Jones

Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Exclusive Resorts purchases Inspirato for $59M
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Laura Burdese to succeed Bulgari CEO
  10. Dolce & Gabbana debuts Devotion fragrance film
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