Columns
July 8, 2015
Why People (Don't) Buy
By a Luxury Daily columnist
{"ct":"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","iv":"b4ce25b70c7331c4cd153090b5f17862","s":"934d5cc1b0f92df7"}
Share your thoughts. Click here