Luxury Daily
The authority in luxury news.
April 13, 2026
  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. The 1916 Company sets up shop on Manhattan Beach
  6. Global deliveries take 15pc hit at Porsche in Q1
  7. Louis Vuitton adds to Color Blossom collection
  8. Cartier, The King’s Foundation create fellowship for fine watchmakers
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Boss introduces “augmented sensuality” in fragrance effort

September 17, 2018

Boss The Scent campaign. Image credit: Boss

 

By Sarah Jones

German fashion label Boss is weaving a story of seduction in a narrative campaign for its namesake men's and women's fragrances.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. The 1916 Company sets up shop on Manhattan Beach
  6. Global deliveries take 15pc hit at Porsche in Q1
  7. Louis Vuitton adds to Color Blossom collection
  8. Cartier, The King’s Foundation create fellowship for fine watchmakers
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
VIDEOS
More Videos

MORE IN Fragrance and personal care
Lancôme seeds longevity-focused skincare with 20th Century Studios
L’Oréal Group finalizes $4.6B deal for Kering Beauté
Regulators in Italy probe Sephora, LVMH for youth marketing
Coty shakes up board, announces resignations
Puig appoints new CEO
Sephora teams with F1 Academy



RECENT ARTICLES
Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
Culture is luxury’s next competitive edge
Chandon launches ready-to-serve spritz collection

The 1916 Company sets up shop on Manhattan Beach
Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
Launching Radar, Triple S.2, Balenciaga releases ode to ritual