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Fragrance and personal care

Boss introduces “augmented sensuality” in fragrance effort

September 17, 2018

Boss The Scent campaign. Image credit: Boss

 

By Sarah Jones

German fashion label Boss is weaving a story of seduction in a narrative campaign for its namesake men's and women's fragrances.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  9. Coty earns ‘A’ score from CDP
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