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Feb. 12, 2026
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Apparel and accessories

Boss tests new textile innovation at Australian Open

January 23, 2026

Garments constructed from the material will be showcased in live play through tennis styles worn by BOSS ambassadors Taylor Fritz and Matteo Berrettini during the 2026 Australian Open. Image credit: Hugo Boss Garments constructed from the material will be showcased in live play through tennis styles worn by BOSS ambassadors Taylor Fritz and Matteo Berrettini during the 2026 Australian Open. Image credit: Hugo Boss

 

By Amirah Keaton

German fashion house Hugo Boss is placing an eco-conscious launch on the court.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  3. Watches and Wonders Geneva reveals new plans for 2026
  4. With ‘Fireflies,’ Valentino finds power in numbers
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Hublot signs Jung Kook of BTS
  7. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Ruinart welcomes 2026 art series partner
  10. Monogram partners with chef, television personality Maneet Chauhan
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