Luxury Daily
World’s leading luxury business publication
Oct. 2, 2022
  1. Cartier highlights high jewelry collection in boutique installation
  2. Second home sales up 235pc in Q2 versus pre-pandemic: report
  3. Burberry transforms customer experiences through digital innovation
  4. What will hospitality look like in 2024?
  5. Gucci Beauty introduces new Flora fragance featuring interactive digital activation
  6. Farfetch acquires Yoox Net-A-Porter from Richemont
  7. LVMH, CFDA, British Fashion Council and Four Seasons
  8. WatchBox expands into Switzerland with headquarters
  9. Dior takes a step towards film with latest perfume ad
  10. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Boucheron polishes digital savvy via relaunched site

October 4, 2012

 

By Rachel Lamb

Jeweler Boucheron is boosting its digital strategy through the relaunch of its Web site that allows consumers to access 360-degree product angles, social media channels and brand heritage.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Cartier highlights high jewelry collection in boutique installation
  2. Second home sales up 235pc in Q2 versus pre-pandemic: report
  3. Burberry transforms customer experiences through digital innovation
  4. What will hospitality look like in 2024?
  5. Gucci Beauty introduces new Flora fragance featuring interactive digital activation
  6. Farfetch acquires Yoox Net-A-Porter from Richemont
  7. LVMH, CFDA, British Fashion Council and Four Seasons
  8. WatchBox expands into Switzerland with headquarters
  9. Dior takes a step towards film with latest perfume ad
  10. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
VIDEOS
More Videos

MORE IN Internet
51pc of luxury industry has experimented with NFTs: Bain
Meta champions voter safety and election transparency
Prada launches beauty platform
Patek Philippe expands watch discovery through digital format
Sotheby’s auctions coveted Michael Jordan jersey
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Day’s wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
EBay, Heron Preston debut inaugural streetwear drop
Chopard gets zoological with latest watch collection

The Macallan releases tribute whiskey to beloved spy character James Bond
Shiseido combats covert beauty biases with ‘See, Say, Do.’ campaign
Rolls-Royce exhibits cerebral curiosity with innovative art initiative