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Internet

Boucheron polishes digital savvy via relaunched site

October 4, 2012

 

By Rachel Lamb

Jeweler Boucheron is boosting its digital strategy through the relaunch of its Web site that allows consumers to access 360-degree product angles, social media channels and brand heritage.

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  1. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  2. Free webinar Oct. 27: Finances of the luxury home buyer
  3. Introducing Luxury Women to Watch 2022
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Gucci offers consumers stylish avatars in gaming collaboration
  6. Four Seasons Maui unveils lifestyle brand campaign
  7. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  8. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  9. Hugo Boss forges partnership with blogger Caro Daur
  10. IWC celebrates ambition with Lewis Hamilton
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