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Multichannel

Four Seasons targets couples via multichannel romance push

October 4, 2012

 

Four Seasons Hotels and Resorts is targeting couples in its fourth-quarter multichannel campaign after the response from an international brand survey indicated that the hotel company's guests are seeking more adults-only travel.

The brand is enticing bookings from affluent couples through adult-oriented packages at many of its properties as well as a social media push on Facebook, Twitter, Instagram and its online magazine. Though couples-only getaways have been around for quite some time, Four Seasons’ “Ignite the Spark” campaign seems to rekindle the trend with a 360-degree approach.

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