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May 20, 2019
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Media/publishing

Brand ambassador covers blur lines between editorial, ads

January 7, 2019

Emma Stone Magazine covers Emma Stone wears Louis Vuitton on Elle and Vogue UK.

 

By Sarah Ramirez

While film stars have overtaken models as the most frequent magazine cover stars for some time, fashion glossies are increasingly serving as platforms for actresses’ brand partnerships as well.

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  1. Millennials push impulse shopping, flexing brands
  2. LVMH, China, luxury cannabis and travel - News briefs
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. In-store events may not solve bricks-and-mortar's problems
  5. Chanel links fragrances and fashion in evocative campaign
  6. Forevermark spotlights everyday love with engaging series
  7. Marketers need to learn to "stop the thumb"
  8. Monobrand stores – Luxury Memo special report
  9. LVMH gives Innovation Award to body scanning startup
  10. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
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