Luxury Daily
World’s leading luxury business publication
Dec. 9, 2019
  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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Retail

Customer experience should be at center of brand innovation strategies: report

May 1, 2017

Brands and retailers need to focus on fostering a culture of innovation and not stagnation

 

By Danny Parisi

While there are many ways that brands can drive innovation, the common theme among them all is that they are focused on improving customer experience.

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  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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