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May 14, 2021
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Retail

Customer experience should be at center of brand innovation strategies: report

May 1, 2017

Brands and retailers need to focus on fostering a culture of innovation and not stagnation

 

By Danny Parisi

While there are many ways that brands can drive innovation, the common theme among them all is that they are focused on improving customer experience.

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  1. Gen Z, lower-tier cities driving luxury growth in China
  2. Burberry, Prada, Lyst, Rosewood and Alibaba
  3. Audi drops clever, concise ads to showcase offerings
  4. McLaren, Richard Mille emphasize speed, performance in new launch
  5. Burberry’s comparable store sales grow 32pc in Q4 2021
  6. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  7. Prada announces new inclusion initiatives to support students of color
  8. Luxury brands and China: An increasingly risky dependency
  9. Bulgari taps Grammy-winning DJ for special edition watch
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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