Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"64260d2f1201aa8102a648b1ffbb2699","s":"c4fb986e67b679c7"}
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