Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"275d8bb282b78a204bf5561b80be548a","s":"16f5cde339d2b713"}
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