Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"a2d5990027e92e21cf413e2ab47ae112","s":"a884e8779f302748"}
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