Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"cd4f0e0bcc5ab8786d5fab5b93713df9","s":"51ac7ede77196fed"}
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