Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"4c77c5228469dcf6d3c3c4bfa8e72aea","s":"c79b5b6015e60ac7"}
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