Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"6599657ff02188a5f6b7b075bbf37b9d","s":"c23fbc3e5b15e9c3"}
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