Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"619242d7e51fe1088a4cd0f61c038ac2","s":"ade0a2a992910ccc"}
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