Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
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","iv":"52f2d0183fcfdb79c5cebc18fbec04a0","s":"4b084f0c4d2d4540"}
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