Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
{"ct":"X7lId6AHlCTSpSs3HhFT2IPwa\/NM5iuqAcfUj5jA\/Cth7mLz\/mjtM9g5+LiIDTjy0aO0WLELTN8Ip7N9r1Bfd2hdxQQFIpjmkgd05coTd7qjfyXs65q1uDrzu6jALEJziP8mpWcH0\/Nu7u7dFHEkhEZH+zqgfPyjlampDix9Yoy0s9\/\/FYzrrHJD7kqq\/4Eu+1PTJdkN7WxIqk1qJHqh7ibA+e8Dyn\/0ObTP097I40FOiSBuOheLPvrBcpVArzqQm5UFizv5kwuZ8+NDxLXfkMZ9po78dATZ8ekzpBhpAdhByjdBvj5324LhScu255sdlTSdwDPYeROcC6e78JobuNbmWM3Ot0xWeMIjhDEeicaiX9jIk2AnOLb6sOQeAr2mCPCHOqjYFV4OEZQCACUC3VsMtaFcK+moAxCC8y+\/wlssFb\/gQagkOOTZyPmoP0ZrbLdq82CMXw+vpVj+pTEdQdZyLR0YNzsyM0qftXJRq6lIjwAGe2oNelv1iwiCEXQ1DjmUyPZiu62u3t5q9op+owiaDioAlIR9fH8gw\/dIEY3aWznp72pUJ1O7hSQuIt3HiYnCoJW67neYZQDkO\/uDMMOTE01sngV19fT\/DeB+FANP\/slCdIbarwOXzb\/KRSicXrCYJhxOzsaxUqqzTQvFWZQomiQahgVw7TO4+Tl7BLh1qqhumMFZwkQsyedDfeH3ZwpTiH8bPFgYpJx9lnlr90P3xul68AY7NDPmQK8cNDxZrBJA\/0miTcAR58kw00vQc97U2x8Qnsz3o67IGt5LT+yfmnosZcevxj7MtZZeEU\/c5sSifJQH+hwAAntzp4Y48CaJKXt29MJiFN7YsyEABXyNU4gNRnYldZ0zkBtByW26O846nTCt9W+mIjEL9oC2\/nhMi6NeRB3g547g5KNknTQdOFJgRir6cclp7MTGstAWIQyT05hO5m+e7WDZMRwTkAJODmpDb37KIepJES7vw5QnY6CrRie4qpbgo2n9f9EP+ecX\/quipu9CFsii4pOlsyFRocZ9q+9RD3IyX+Beb2ZA2aeWkz\/OxHZU2fJ8g3bIuUt4KaAXz5w0O4A5zM0+SD7WDOnRtqb0tvs6gemMHgCYbmtKEuZi8ZFYnmQ5arc4C1irU\/AJOx5hY56J9CGArUPmGVUyAG126m0fgCbITTqejWypnsj0PmCNo8e46+5X6P6HLoQzJXrkzyw2fvTpGmZAYS83f0NhiCwZRsSQIx+f77OvdHsBekzJhLCCAxbO\/Zs7z6heWoy4lGF6TxI1lFVIOkxZSokUBdR5QfyOc1bg0s28K8eS1+kuIaGQINkc+mPkTrpDClrBcrC97wVPz\/gHZHwERIdvSvO\/Vj8rwBc6FVNyJSpNKFxWSI5eqKk3FPk8Mb2ecGC8ARl8O2BAMCBkB4vqYHOrbt4rcgMNLCA762jIwbseN76gaX4t3hHyZPlXniBhnANHwRezr8gcTdsR9aosAZkxwVg+d9ViIjpfeJUgHuUUzef\/22JMjBOKx4b28HRjOmbeB66qpXsEEij\/AoeGl3uz2Lq2Aekia8p\/TRwjwbBCoB2Fw7UC87CqOjUiv\/1QQpGI7J1bzJO4BTe82bWo9NgucC+XTQh7MZLIu2Aq+ukUYTIJpwbQRMPytOi4CV1ov4B7xhN\/+vudBnrx0pAZFIXgKZNYclq0k\/3FMhjhQeFBSEdQ2UYGDuEHY5AVZ\/6vUshMS7\/KjMpPJCtGpxOk44e2vVw3VY5MVOqFRVuKXZOqZ+mwD1o9VHq9CU2zWBvFYNJn90xMPz5mGMWE8+cJXxuyKjyyFDMntrIr5h8ykIztcvysAbKk4xFmf2TB+tTgYttU64xgt\/3cZKcai0bgLZcbluo2Lea43c\/XYMzv6YK4rdYU3V5pjiBCO\/WzEhPbDZtvAGbCAdW0TRF8TJ3pSYPOz1ERv8rNFPT+VeFed93\/OVW9vUyMJIaNBtuYwiXcw6\/+9iP\/Z8cAQ7Ayv1etGv3SytGJPArHGj6YvsX7PxKVSTJ7iSM9G3Jy7Urh4FyDXXkQcbFIeHgFAGFAaMe6ZPcbebaL96k9v4GbX4NdzfzMMwLbpS9RO2\/GIQ9Qo+6Z6V8+sE4V420+BJQDv2xuiJ3AUwJNVWnAMIAC37qsVycJoqFIMZZlmu\/wwjknqX5KoAeFPa3qDbfybCTCmqJmFjA4jaHdzJcmFry8OVb8rYUe+dRTnP\/tZjTxU5gTnzrQpthhlioT4tbu9Ow2mUKk+7BCaAQEWkpYtjek25xMXVG6LY9VTE\/pj643W6Q1b2rpjsjeMKgqwK16SOnqtDUjDL5WW3DDqGcFu0s3sJ2Ihh\/KdOI6yMK\/EqcTAQ7ubcdbulzyZ5UVRFXzsQhMNp7RE\/ibYxfgKlebdbPE4\/YRjHu5b0x+\/7LMASM0DfVJbRBOG7X+7kGnZtoW5Wxe3U+IXXnCQM4RTTXlDW+DEp2L11HL8+EIdIU3p2QXiNcQo04Z3pgA5iam10tf6\/R3Ty14NWkmGXKHooGMcuedyjh\/bz9YsglVpDEQmLgDw87MHZ+oYxr61H2OrZUXW62EU8JzVrzgfzuEweaT1o7vB7Bp4xqqf\/Me63jFmNvr4BV7MMrXII6bWhEOdcg6V6zxd3f9NAGuUgaLX8LhqaTs9KiEdjLYHUEu9zOWZOqqXnLycCm2obLnjnIiv\/S5J7NAY4NW+smO+NpGVMvPCYk1\/SDCv1NyeTJRuvqg34k4qELH\/yyRh\/mkN9KTIAEW2M4CSg97DzJI38DR1avkWqgxHxDEjq4htuxul0A8ibvnXy0G1b7\/AIE7BXdXgsDsKGSboui98G1VIBrrdx0ZSCmStSiud45OJV+qoDci7PFv7kwktdcY1nYAWocoTA6RHeMByIqyXE8\/04+T7OK2IBLgp+zfBhjG7gkVS5iIsZk6Mt7kSqpXiQSW0Sm\/fBNHOMHj2b0jQ585g6K0abPTFRGrAhiqx19jVVXIUI1srl0NwH88aRW3Gk9p13UubkRwpYSi+cylecPwF4lrwd626elHi7ZvRCCCyrDOzQcY2XNX4fdK05B\/4TN5jQ1ULQN1UOAsbuEj\/B2FE\/PrYQ\/ud6m6XxV9BVBcLwltN1jbJIkcs5XeHdxYK++LnhC7VQf89VwTwuZqEQmtbLLudX2J0vz+rdrDXCQknWnhDF\/E\/Ivd6JWezpKs4RL93SsBeE9eYIJns6QcnFozJShxpTJ86+zmVjUcSo51mPNe8EblK0b2XfNEetApkxPY0ro4BEmTdTU9MBMSUD+E7gAq5\/2PhWQwH2yNoq4OGGCCN+OnwQJwqhoV3wMRmeuBAMwVaWcdTMijPpsqwzPhcLXIBUdw2Tr6i\/6cowr59Z0Nj9AfWm6iY0drakwxAX+DeLMFKrIxTH\/Z6euGx1\/w0FEfyc7Eh1sF9D5aiIisYu3FaQz3FZ1hQ4anp\/gFWoN5u4bdgXM+DwCl6hY0hj0q3jvxVGtc5mxQJItE948mTNMaSmacrYZq90\/YtUsA6Mu\/adkXAxNV9PqJJ1pvhQCFq1B3Pmlp7NU4Ypj52H3DBxuMRozUntKPr123SH276vDV8K4ZC+aY6cIsW4P7hZ6kL\/TRzi7OZhsQcGKhZHkPuPGNyoj1Nt\/8FeA2oeaohSBBQkCsJKXHyoJcmjqzXH26Hdyd7n0v+pgKhX+xdk2I+ZB3nTWKqIsNsAvro\/17WZWjNE+hsAY7ixp9\/O+oGyYqQ\/G5oJDzRXmkqQfjSajvoRM\/ol4dRUwv6JP+FG8JVgEKrERSlPPxNkZ3ZNrxhxr5bqKNzBBxRKtYXOFJXEAU1aC+3VtJZtsgIJhKmHirg1XTLslWl0mSUAArnO1srkJxQAxWqUBdKoEAs72Rg4\/OjTR5oSChvPlpfUSGd36+4YNCZbN\/WeXVLFRpsQHBzKWZjVnbcyEyf70VPdlG4+2bIPC87UevOavTwG68lGUoRCVcS6Xj39HyqD4RzO3bCY4OoXzcpHEba6k9zP81YvETjsvRyfQslWMPMm5kDSKdvospZWmSfCkcMx1XCNtdbcOTPZE\/tAqgjd3jjC58+v72AZeDxJzXccAgex7iP5e224NFWaaz5SuHG2BPd7wfGH\/Nv+itm9EfHfFYPXOqAcEZBNAZQjBj61wrITDPFUoTlR8Enw6yItyLNQ7MHnYpbvVxjb8\/UPrVKQVJqIc+cNo0iNBII+AE67i5W21e9AOHfnIkXcj2Q0he9N4df7UaUnfkNAZq\/k792Wf8o37FdW3YYdP98NR\/N91z6MOv03AnPI9hUV0EYDoQvtUTwyQa9aCcL4UpHAs77XQARhw5A5XNCko0VBczq0bwv8qcjy0zceRk2ii0a5mn1yzxSenDdQT2ZX8ssPFbmnwGk5a7SfPYC6ugbA6+mpORsjpPellcwbOxqypl+MSyJAfPMwu\/3QjNksZ2yrFbd+iZWmaFLqfZVAkgXyYFm\/UV2WR78pA5xxthS2vjV3Ftsn8tdp6Gtdj+YLOpXjLluj9A8yX5RFNLpawWFL1qUwVuxWcV7TtVHJFQq8v56pgG04mIsd83n4YMaE30tW3My4bEQY3mh+ro0zOP\/1NQaMYLuPR0dI5HyQdlWsWpi2pQ1BYUzz5\/iYLmhhxtzF9qafkEbtyoRgxy9TflpZIlUGG2h+6TH\/mkKWFGHRLVe2PUG7x1SumcJHipBlv+IauS5E8WOVBMo8SYo\/cdgQnB9zevOxtOeCYy6dLo6\/hZ0FlDO7wnMPlBXApBNDA52Y3vqf1H0uMjSrA2tVRwOxM8dkreXKOUKzr1WhaMeOXUJGxf04sNrQ9OF\/1FBjr9mmCJrCXPngNKWUAkyFwX4Tt+LL53K7Bmy73QUwB49cs0dHEEQ\/0lEsVBRgMsPeQ7+WBg14oDk0Cj3gckKyBWkLFxFcp4KKg5phfkl686TH\/WDRHvnugKqM1osfnr972tdFaP5gtmPtQFIHaGpPaOi9ZNQHzFLDryiD1D3yz\/W3DIeNsI+m5X3rnqPoR\/K9dDwO+pJ8Hgp8bSTpdrxj4E5RWeacwaXlCw9opKvbbPOYwE1x\/YzVaelufR4DIhMrzWhzWaLPGKozCguCJaRFylTwgDUuL+RaA+Jc1zHL+Y2UeMgwZ2QNGgmoIfVHVE21E1cwZGvpmzOzLFq36qUi5ZpFHGk\/PMGLqkOYd5IWNnaJK9vh85Yh2VpxaibWffm95FzF4UUCUJm7qBqG9UjW+V4IwfWiVwMp039qA0lBA++iVKrVJGiUC1Q0WmrXuuPJ9fD0YMBGiTtd2QFWEEbFssxY+wTWcRTekOFW2tgcfmiDS+TOqe30B663OA7I4vAbgl8b7m6pNotphB741TtlqaNl1jvh9IIFPZtKOxr0hBJNcy0zOQLjOtFNFcy5cvT1cNK28Y3DeHWQq67vYG+OI5\/lGUoWZ5TCr+NYnsKfvX1rpdHyxEGnG7yBgxc\/yVv+BKvIoo8ox+wZumOdr\/8hTuP\/qfFXMEr2Qdj4WUD5O0gNQCVU19nxU4TNc4uUxwehRksiWa6wBBPRWa7ToI0tebe4OCsuUPIVBOUCU5\/7y4UKQRwsR16fc\/E7Yzjnn4EhyMNZfAX46oGEqvlVPNMYZFLipk10mXbHRAhpPQvS8crntM2iHjvtij+\/AyN066JCIkiZTjoTkMbMx2AE9nuRvrOAqvq3yweejQ6BmgCOd2BKMsHQ3NuBjmIbBkzAhpXASG21whnAMeRM3EFmmhODnIJ10f0DbQ7iFjpFrjuVifjopDozvyP9des8FIie1TRQTUMrEL34YhvnIGZFsLPJUfzjlMjyTwJW3C1GcUdL1gYlFHOf6L7QtLYr34t7\/LsuSkzc5fcbXCzsduuDtBpbqdRry+EE5ZKJ75bjPPFpcvaJqBeIdVAtbseuwD7ycl+Q5qH869lpQxS1NNJQ\/lMH5LPcihpwXnVfDU\/\/aegaxkb5iT8qBiU\/3oGFSKKQdKf9nVHqIpUBHBUldeACk7OyjZVQFSyi2mfHySW+bIi\/ys2M6nY66TXIkBBrEDYDwRxcpyJeDqQyv7TrqBZBaIN2caAgwRHAm63kvKKgU1QGJevwVXoqFac0ri+FhkNoaO\/IQc0zMerFOTRe25k1BfrTh3KqApKE9NRbScIYtmBlaR6u+bQkHJ2R3HBH3qghoSbwGsv1o3isogRm1Ssy5KEc9beeehhT3ZsnckQZKo5JDtzZQHF5Nt9Gwlw4g11VXdE+xbd6q28xHktN0on1RCsoLjxqUevM+g6y\/BhoKuYvM2aoDOQeCR1QGGJaziSnWGQxlKh+OHxhQN\/JoeVLo7Wsyc\/f8VJNG2cIK6rDsQWgMX9mdbCatX\/BSBRw7Wmv+oAAT91kOZLWDZRpn0RzFzKLcRF1KHxUmvaeYmGgK6ctBSVt42EOyStaA0RC\/MFHtIF01xyk0rXnNa2AYaa+PEIv1v27ALMtKiCvp1njRLQVcsyJNPDcLoqxG\/h\/blgx\/XjxkdSDUGonCGEgz2feI8xtJeCv6+EGaxYNhYhlSnnB4qeO8vGCDvdZur7xrdqacbm+r0Dmq3v7GHdyjYECNOe0bVGHPbVSswGBeMoxWciIQD3jGWFd3YKI\/ZW6Qe4WpCBWNJ9hjX8p8NAtPaCpO2VonBvzV5QFZ9kW3LNlsrc2xrEjeI5elg8fvRf95Z4bgwrJW+sp+nM2Ov14zEZI+q25fQCicH+SRjKg1BIkhRjt\/5exwUzToR8PW5vXL254zZNME6LTlK87Z6SnmlX806ctTSexw6rzR89ZnER\/mKMN9Iy1z5Zm68R+7XMtBZ0QI0\/GpyTuJBrEx4Yzxf1MH1z\/YatdyWxX+IZjzw9Qo86wXJjl7LHyDp4tS+4JRgjcgyk17x8p1hJzKWgDBI\/6UIM5h7bsjxP8UKd\/CUXWcJmXoCqe3ceH7w3vXt9wn+eREWF6rffcnGqaAlZ\/JQjmQYj34ZKHnE0IyWltBzJpkUk3eizamzwaRNQku+RRoSB10wmNk2nW1Hhs\/l8opsH43br\/ScDmScp+v8se97pytwSZGcM\/7U3EHIibISgY+YZe1gmpMp7psALTWdtgOJkF2397eQOgghvHvLkZALt5UYqvc7OzlrKSmjfwEmIw8\/1IFc2rxIG1y9+pzy0HH5aj\/RqFGMHdXhMeLf108Vpz5peFXIuyqBUYTyogn428t1mSjqG+lMiUr7+opdGP1OEoz4INwlcPIl1QIyqda8abo+NGAO8\/rjUIkQ7KSHJ3ZmJyFbk377qycW3T5Pj8P1HOjqbSN+dN0Sa0WjJGmuT2h5O0CpClwCS0FYAnAnXAqAzXa5om0VqofUpUhgP4IOwdBPi\/AZ1JWYxK4ynDO1CdVgj7LB8o1LwXVf25f\/XZkgUwQLuUdyl8SPhkVXMieLrTXpWpN1vkPdtd8bE3vDVrs7a6A4\/90HwSf9f8rap\/K1JHAdMusv3uUlWd5h0t0KDnOaMGELRnS\/+Q1nA\/tVgSE\/werflApqKFEPlKum7Ju51q2bgO0aiWgiN6MpYMoUv2gTabQy4WemU8HpW3q+tvUQgI3v5VwXZ\/mkH2AcJV7CPDiFdg3qdJPz6nNmiWaNT59+PHH37XBAudxzG5zUpLZG8dubvmJYhf5L","iv":"5b2caac8928a1c3ac3279434536f8d93","s":"c0773ab699fd820d"}
Share your thoughts. Click here