Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
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","iv":"f3b4f2179265e6235cc47a99625eb2ad","s":"57a31fca9628aa1c"}
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