Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
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","iv":"8390eb2af00196fd1af0d7bd6d0a6571","s":"dfdba4ba8f7f611f"}
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