Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"6c2b5b931493429e496646ad27e70505","s":"becec58f2417e104"}
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