Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"c0d1285cc340e126f7d9035ee9464a09","s":"240d4c6af3bd5df0"}
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