Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"ac6c5011a3e1023a0d35ee8988288904","s":"2e8b767338ede006"}
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