Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
{"ct":"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","iv":"3457a2590abd3732cceadfca80fc4ca3","s":"241aaaba85224710"}
Share your thoughts. Click here