Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
{"ct":"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","iv":"32bc46e269d6534380f95c7a1b2cd8e7","s":"f5322977817633da"}
Share your thoughts. Click here