Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"61febf4afe6aff71e639867b9a1778c4","s":"51d857320d605a01"}
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