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Marketing

Brands must be upfront about values to capture socially-conscious consumers

October 24, 2018

Hermès manufactures about 80 percent of its products. Image credit: Hermès

 

By Sarah Ramirez

Luxury brands need to become more vocal and transparent about their sustainability efforts to meet consumer expectations, particularly as younger generations become greater forces in the business.

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  1. Gucci drops see-now, buy-now Primavera edit
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  3. Rolls-Royce Black Badge turns 10
  4. Vestiaire Collective study links self-doubt to new purchases
  5. ‘Art of the Desk’ centers new content from Montblanc
  6. Explora Journeys invites travelers to rethink sea experiences
  7. Chanel returns to roots for J12 watch campaign
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South