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April 21, 2019
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Marketing

Brands must be upfront about values to capture socially-conscious consumers

October 24, 2018

Hermès manufactures about 80 percent of its products. Image credit: Hermès

 

By Sarah Ramirez

Luxury brands need to become more vocal and transparent about their sustainability efforts to meet consumer expectations, particularly as younger generations become greater forces in the business.

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  1. Chinese travelers want personalized service, embracing experiential: report
  2. Travel advisors are hottest new thing that never went away
  3. Burberry uses Snapchat to share video and capture consumers' attention
  4. Galeries Lafayette creates in-store trip planner to ease shopping
  5. Chopard shines light on carefree brides-to-be
  6. Ralph Lauren uses interactive windows to launch line at Harrods
  7. Michael Kors protects brand reputation in Costco lawsuit
  8. 82pc consumers want to engage retail brands via mobile: study
  9. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  10. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
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