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June 16, 2019
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Marketing

Brands must be upfront about values to capture socially-conscious consumers

October 24, 2018

Hermès manufactures about 80 percent of its products. Image credit: Hermès

 

By Sarah Ramirez

Luxury brands need to become more vocal and transparent about their sustainability efforts to meet consumer expectations, particularly as younger generations become greater forces in the business.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Bleu de Chanel dives deep with new campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Ecommerce experience heightening consumers' retail expectations
  5. Estée Lauder spotlights skincare as sales surge
  6. Four Seasons walks the red carpet this Oscar season
  7. Boomers still outbuying younger clientele in prime London market
  8. Emotion should not be underestimated in building customer loyalty
  9. Loyalty is largest obstacle for online luxury beauty retailers: report
  10. Marc Jacobs taps vlogger as first global artistry advisor
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