Marketing
April 8, 2019
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Ramirez
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
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","iv":"eda2cc241891c1268bdf3b67d6a9e701","s":"6c3421324572dc8c"}
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