Marketing
April 8, 2019
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Ramirez
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
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","iv":"db4ee446fe820661cb0b0ef5e0cdc6df","s":"bd14dfdc19ca9943"}
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