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June 25, 2019
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Marketing

Top 10 digital efforts of Q1

April 8, 2019

Chloë Sevigny is among the first personalities featured in Farfetch Communities. Image credit: Farfetch

 

By Staff reports

As more of consumers' purchase paths center around digital channels, brands are responding with editorial ecommerce experiences and simplified ordering.

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  1. Affluent consumers unsatisfied with luxury marketing: YouGov
  2. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  3. Positive feedback, relevant information key to drawing in new consumers
  4. Bulgari incorporates Italian movie motifs into latest collection
  5. Nordstrom contemplates dressing room iPads to elevate customer experience
  6. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  7. Perrier-Jouët pops up in Paris for nature-themed event
  8. Day's wrap: Chaumet, Princess Cruises, Gucci, The Luxury Collection, Balmain and Ulysse Nardin
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Gucci campaigns for its timepieces in political-themed ads
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