Marketing
April 8, 2019
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Ramirez
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
{"ct":"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","iv":"cf15d0ac0fdf7793725d1ea46c2c9ad6","s":"20b7bc9dd2402081"}
Share your thoughts. Click here