Marketing
June 25, 2021
According to a new report from EY, 80 percent of global consumers believe brands must be transparent about their environmental impacts in the production of their goods and services. Image credit: Matthew Smith
By Katie Tamola
As the world continues to recover from the COVID-19 pandemic, consumers are still actively looking to brands for transparent and comprehensive sustainability practices.
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","iv":"5a66e5b6ccc0c436886edebf17a4d20e","s":"e08bc711475e24da"}
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