Q&A
March 2, 2015
Tokyo, Japan
By Kay Sorin
L2’s recent report on the Japanese and South Korean luxury markets emphasizes the need for brands to use digital strategies and local platforms to appeal to consumers.
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","iv":"83c862a65e2e4774435797ed28c4dfd2","s":"f2ad1f6c397d3340"}
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