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July 25, 2025
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Marketing

Brands need to create value for customers, not from them

April 27, 2017

Sephora is one brand taking advantage of the new connected consumer

 

By Danny Parisi

NEW YORK – The increasingly connected nature of the modern consumer has transformed the marketing and retail worlds and has allowed for digital content interactions anywhere and everywhere, explained the managing partner at mCordis during a Connected Marketer Institute event.

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  1. Rimowa reopens New York City flagship
  2. Rolex, The Quail celebrate 20 years of collaboration
  3. Interparfums, Longchamp announce decade-long deal
  4. Dior explores transformation, touts Victorian-inspired fall/winter 2025 collection
  5. Starboard Luxury unveils dedicated watch retail space on Luminara
  6. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  7. Valentino Beauty, Nobu Hotels circle back on summer pop-up
  8. Luxury shakes hands with Indigenous designers
  9. Moët Hennessy trademark infringement case fights against counterfeiting
  10. ‘Portraits of True Brilliance' campaign leads De Beers rebrand
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