Marketing
April 27, 2017
Sephora is one brand taking advantage of the new connected consumer
By Danny Parisi
NEW YORK – The increasingly connected nature of the modern consumer has transformed the marketing and retail worlds and has allowed for digital content interactions anywhere and everywhere, explained the managing partner at mCordis during a Connected Marketer Institute event.
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","iv":"8a8da7e25c8d2639d97f24829367b77b","s":"3ffed14a48c98b3e"}
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