NEW YORK – A Ritz-Carlton executive revealed that when the hotelier overhauled its Web site, the development team found that the task at hand took so long that the technology used could be outdated by time of launch.
During the session “Case Study Collective: The Re-Design and Re-Launch of RitzCarlton.com,” at Luxury Interactive on Oct. 17 the executive explained that the project for Ritz-Carlton took roughly a year to accomplish, with the design being created at the start, making the design at launch a year behind. However, this just means that brands need to build their platforms as a basis for a continually evolving machine.
{"ct":"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","iv":"c2f9edd4bfcd8a807db7d191e706c817","s":"881c864033818149"}