Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Sephora highlights the integral presence of Black beauty
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Travel and hospitality

Brands should build digital platforms for growth, adaptation: Ritz-Carlton

October 18, 2017

Ritz-Carlton's current Web site adapts to customers' needs. Image credit: Ritz-Carlton

 

By Brielle Jaekel

NEW YORK – A Ritz-Carlton executive revealed that when the hotelier overhauled its Web site, the development team found that the task at hand took so long that the technology used could be outdated by time of launch.

During the session “Case Study Collective: The Re-Design and Re-Launch of RitzCarlton.com,” at Luxury Interactive on Oct. 17 the executive explained that the project for Ritz-Carlton took roughly a year to accomplish, with the design being created at the start, making the design at launch a year behind. However, this just means that brands need to build their platforms as a basis for a continually evolving machine.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Sephora highlights the integral presence of Black beauty
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
VIDEOS
More Videos

MORE IN Travel and hospitality
Guerlain Spa to launch aboard Orient Express Sailing Yacht
St. Regis Estates to premiere in 2027
Hyatt names global lead for luxury brands
Childhood wonder guides The Peninsula’s festive campaign
Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
Mandarin Oriental Hyde Park, London, launches holiday showcase with De Beers London



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’

Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Dior’s ‘Lady Art’ project turns 10