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Financial services

Brands should tap into history to reach millennial audience

May 8, 2017

Lanvin fall/winter 2014 campaign; multigenerational marketing offers luxury brands an opportunity to expand their audience

 

NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.

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