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Mobile

Brands without mobile strategies risk becoming obsolete: Forrester exec

June 26, 2013

 

By Erin Shea

NEW YORK – A Forrester executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands that do not use mobile strategies to transform the customer experience risk becoming obsolete.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
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