Mobile
June 26, 2013
By Erin Shea
NEW YORK – A Forrester executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands that do not use mobile strategies to transform the customer experience risk becoming obsolete.
{"ct":"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","iv":"65a43fbd53e005ff6c773570d2558136","s":"841dedd54949a90f"}
Share your thoughts. Click here