Mobile
June 26, 2013
By Erin Shea
NEW YORK – A Forrester executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands that do not use mobile strategies to transform the customer experience risk becoming obsolete.
{"ct":"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","iv":"63e0dd75a1182a097450cecfb741645b","s":"294f1b51bd29d0f8"}
Share your thoughts. Click here