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Jewelry

Breitling’s #SquadOnAMission campaign takes off

June 5, 2018

The first #SquadOnAMission is the Breitling Jet Team. Image Credit: Breitling

 

By Sarah Ramirez

Swiss watchmaker Breitling is taking to the skies with its new ambassador-led marketing strategy through a campaign that puts a new spin on its relationship with aviation.

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  1. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  2. Day’s wrap: Yoox, Amazon, De Beers, VistaJet and Rebag
  3. Richemont sees double-digit sales growth across all channels
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Rebag launches first rewards, loyalty program
  6. Bleu de Chanel dives deep with new campaign
  7. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Estée Lauder redefines beauty with Amanda Gorman
  10. Loewe reveals second Studio Ghibli capsule collection
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