Luxury Daily
World’s leading luxury business publication
Jan. 21, 2020
  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. Have luxury brands learned their lessons about Chinese New Year campaigns?
  4. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  5. Cannabis: Making a case for luxury to dive in
  6. Dior goes for gold with flashy J'adore campaign
  7. Top 10 global consumer trends for 2020: Euromonitor
  8. Travel advisors are hottest new thing that never went away
  9. Chanel weaves lunar narrative around fine jewelry lines
  10. Nordstrom co-president: Engagement beyond transactions creates more valuable customers
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Breitling’s #SquadOnAMission campaign takes off

June 5, 2018

The first #SquadOnAMission is the Breitling Jet Team. Image Credit: Breitling

 

By Sarah Ramirez

Swiss watchmaker Breitling is taking to the skies with its new ambassador-led marketing strategy through a campaign that puts a new spin on its relationship with aviation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. Have luxury brands learned their lessons about Chinese New Year campaigns?
  4. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  5. Cannabis: Making a case for luxury to dive in
  6. Dior goes for gold with flashy J'adore campaign
  7. Top 10 global consumer trends for 2020: Euromonitor
  8. Travel advisors are hottest new thing that never went away
  9. Chanel weaves lunar narrative around fine jewelry lines
  10. Nordstrom co-president: Engagement beyond transactions creates more valuable customers
VIDEOS
More Videos

MORE IN Jewelry
Saks sponsors Town & Country’s 2020 Jewelry Awards with February cover star Aerin Lauder as cohost
Chanel weaves lunar narrative around fine jewelry lines
Van Cleef & Arpels showcases high jewelry at Milan exhibition
Graff names Marc Hruschka to US CEO with modernizing mandate
Kering’s Ulysse Nardin is first watchmaker to offer blockchain authentication for all timepieces
Cartier personifies panther to portray motif’s “powerful allure”



RECENT ARTICLES
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Day’s wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
Wealthy to grow 5.7pc this year to 26.6M with combined worth of $110 trillion

Burberry signifies China importance with Shanghai as venue for fall-winter show
La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
Saks sponsors Town & Country’s 2020 Jewelry Awards with February cover star Aerin Lauder as cohost