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Research

Bricks-and-mortar match up against pure players in shoppable content: L2

November 2, 2015

Image from Net-A-Porter's The Edit Image from Net-A-Porter's The Edit

 

By Forrest Cardamenis

In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.

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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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