Luxury Daily
World’s leading luxury business publication
March 28, 2023
  1. Men spend more on luxury, but shop the same amount as women: report
  2. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  3. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  4. Moët & Chandon unveils first global limited-edition redesign
  5. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  6. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  7. Prada Group, Bulgari, Buccellati and Le Méridien
  8. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  9. Mikimoto honors modern milestone with ‘Love Letter to the Sea’
  10. Louis Vuitton launches into next era of high watchmaking
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Bricks-and-mortar match up against pure players in shoppable content: L2

November 2, 2015

Image from Net-A-Porter's The Edit Image from Net-A-Porter's The Edit

 

By Forrest Cardamenis

In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Men spend more on luxury, but shop the same amount as women: report
  2. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  3. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  4. Moët & Chandon unveils first global limited-edition redesign
  5. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  6. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  7. Prada Group, Bulgari, Buccellati and Le Méridien
  8. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  9. Mikimoto honors modern milestone with ‘Love Letter to the Sea’
  10. Louis Vuitton launches into next era of high watchmaking
VIDEOS
More Videos

MORE IN Research
84pc of young people prefer luxe vacations over luxury goods: American Express
TikTok creators key to luxury beauty’s current boom: Launchmetrics
China to take largest global tourism market title by 2032: Accor, McKinsey
58pc of travelers believe their trips should benefit local community: Accor
Top luxury watch models outperform S&P 500 in annual resale returns: report
Median price for US luxury homes up 9pc as at-large market sees sales dip: Redfin



RECENT ARTICLES
Day’s wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
V&A Museum to host UK’s first Coco Chanel career retrospective
Gucci gives circularity initiative physical form at latest New York location

Vacheron Constantin pays homage to Ramadan in new campaign
Kering presents Women in Motion award to famed Brazilian artist
Chanel showcases dualism for spring/summer 2023