Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"096f988a00bf3a4c694e797f0fea115d","s":"d19b8bcd2465e282"}
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