Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"73ff8ec8e2111945b7267565dc272c38","s":"230000365051e92b"}
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