Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
{"ct":"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","iv":"4e85d4d1535a1ebce01afc05b5ae16b2","s":"aac08288b7b94275"}
Share your thoughts. Click here