Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"0d18f195eac60a6d6181751ef80c5bee","s":"69b1a34d466e7f29"}
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