Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"f79039f809a0f20b3e09f3fc68baa205","s":"90b38e2e73a1287e"}
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