Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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