Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"502da6a01883081c4507916c62d30022","s":"dd658cde53476dba"}
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