Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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