Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"59fe5d9cd226beb9fbd945942bed1316","s":"223db87256992d64"}
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