Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
{"ct":"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","iv":"26d3a01e5f1c8cfbb7491568569e4a36","s":"53e25bee232cb8ee"}
Share your thoughts. Click here