Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"5e3513d0f0710f1c53501826825b6d4c","s":"4e7c88a1ef6099d2"}
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