Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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4ysapQvhczXDM8jxaITutsHOihuYdKr4oEr\/rpnZa1OpwjTMMK31dqzRK+92Os0hePhtqOYsMtmkNW9wJ6s4VqAnwSxI+HT8fTzkSkmJFlgWgb+PJxpb82HzJ2ZRLFEz8YcFLb\/g1a+yTPeoyv9A1EzoBgPTcRHTFnbHbPbbbDKolBXRBPkVYEaY3tNA0VDauQOd1kOskgkAbojW8+zRpTsYAZA\/u9IjIwCMpO9xnaVY5PyAuzKthUNVX0q5kKvwpDHpjwpJbzn881AdxmaBEyX9ISD9twU63vd4oWz4IPj13o80aJTJp7xl3nOIB12daY+bp4DL\/qrwYiUrhKzkAAr6fIm481Bn8\/Z8jRYJwTxvIiFCQbcjtRm7WAWjGMyf\/AP8c8vcwUbcUYiUzZwkmUE0EOcDgy3uy\/x\/Lo2QvlwKflgJnXHjF9g3tLKO\/QJHIx6GjXWW4rz2TfLuk\/oTrV0+8bYdcUUXIM4W+jr3atK5xB03rgG038AdbQj\/ILHuhErTkv8Xkn0GeruepFz+3DB0VaBhZBe\/E\/uhlU1BIMVLJ9hI9OO827wxmKrdMjn58E21pzwm10oniWTPKv\/2C4TNii598siGcrt8mMnuhpY2sSe9J9ka+MH1QhrKJKtzaD6AZGyOJXII76HonMRZiLfX2HMgfUh\/BF5jHddAdyTQchgDQvtnOC+YIkpxE6Zkh0iE0PHYYFafFaRtFsggpM4\/zMsMDiHxfePxRmTIW9aUgwpefW3ChQVytqN2BU78Z\/8g604F8Pw676mISbOSjXLDGXaI7HE6Eje6XyRA6XM5ODiCTwwu6NQEB6DvKQey2uSmw\/JSf8ijegzQVBAjtWQeOrbn50KbKkYNqpjqlqyF1sBfdXcq9Sn5oLdfXGCAHgzfxZJLq4Nq\/HPE3M+LQw6m1tYfHXzpGyggzGnK9AyshBF9M8uvmtXwzlMy6Z9N+J37v3qWEmpspF7h0m53QrsHQTDtOmmy1V356lgt\/DOqa3h2GEzuTt7OJ4F8\/2+r9N7VZO1y\/AzDXDkPVfoPJds3lQY\/Oe4+ojdhpV\/mdQQTVZEsyeuRLsJ8+pbtPPDrIOYMjlU13SOTj5pFjkktM\/WHw5Kq3PVgFR9leHZTG5GTM02M4ArbEUPSxCC6tG3Upt5esCZ8wlqBdo9sfH5598stv0LOMWSeUwbtN1Eyc3+WnYUW6v1AnVu6+8MyP+WmoEKDbNQDi69Y3l0Z\/FwH9Xs0\/EGn0gTC9yMRFWSCDG8U1OYsygGdBCtQEF9lKBZ7QjOlpYd6Rb1M3gnFueN6WdmCQHFjdEYHNL7J9nPIZwAx0Cd\/8o20ylB7qd7P1PA4U8js1rHI\/aU4YqloxWzrrUVsnOCe7SJ2ESngbq8dgGfiQUDfPtCsySroSevsBSuYTMk+IddVTQpsIyT\/9lDVAgXMoexSVEmIegUFP6LVsQbejemcYLlIZylFI8tur1rQO8PahARdjGCncCKdXvc0HJd\/tKGMsU3PqR4wwvJhegR15He45vJAlIkRN1tDVLLgNNL8Fp\/F7dqtnO4sYIabYQ1a\/WZgXN16SbdPKtsqSsJdP1jYT35Bt8RTceJnLrLhd93ZmRxELmZ+D15ZDwystB1K2bq6s6jLQfhJsv1+lbFfN6sI2994N7Sv9TeHDugRJiXS4gdSSBCe9bYRBswTqeh0Jjzyp5LKamgQZHX0eA+\/DeOiOGxjg73bGSW0UqL1N6hy8jvnyc3TN+NjbmdSeX1fQ++GYuxI6fpRCwTMPkETTrqdmdMflLxRCqoGSLkPr+4DG\/0uwEnvOht+CTIVoZiXX+C7h3wAGwSelIBtSNwHVAMlBTLEuvpXOhTeWWcSWEDZIl+UKuduEfVR1pJnwcZqzPhiFbEz47Jib9VVdTGegPjV9N+9RC1h8keq02o+3PVSoCj7mOyPPCEcJzWGTbwRxYHlD6zmEOxlMa\/DcVvoAinReclOtsX7Ckzl9qbwKn4XCL8kWfAIyp33iLzgVwRcSg953Q8\/bZ+3MuAMOEwXEaJ1sbm+3iBEOOShSTdL\/duZLO4AzG9zHoYnLrv3C3a+KS\/Z8lwrI0ileVP39qFnL0H262+lW8m3sCX1C+Yl+80pa8ZJSGtr8olxulUgV3laWfal8npSoeXXmfULOBjcuLNar7GTf8aiBb2stgWW8aYlz5wxlxgf3Kyn0kPJLaO9Kco9Du\/LiGWxthnEW0fi95qDjQXbSgBAfzrgz\/dAoJ5unk0rUjWR11f9muwD3uiZBINUa0l7P2kI\/53cIEp7VrnXggWkHB4ZE5Fu5MwWtCkjowtdSkMKn4Th5KMWuj8UPAG3Ftm26oavhE+YwTsbtqyQwJyXr8NNdd+YONTIDNqML7Ud6BIwALXb2UeQ3s6ofjl74kwGAgQX+Id3M5DjqTiZ\/ZpoUvjbKpSjju41LRjzj8jDFEGPwnLVEIvGrgyFNlUFt66mExa8XGHeRBQYUruTAm0kpcT2Jk4gyu7lBA0Gu7fTj74XN6aP+DcmsCBFkzLWIMdLtmb1ay2AVo6PmvX0O85wYcahvBOLoVgoqYDjQRxhOiyyTcLpp1Q0HbVbIb6EZU4nY6LbrSvumObTC5HbKfTXSWjXQ9f+S3c7HgkOIRqPZTAsbea0XAfqzw6CEuZA6DDMXxVTVpJz\/sGGxfHVKXbV9FDlP2\/2carG3za4UrUookyx5wQ81q98Jd0Fr65iHFzp2LadW2JWrspV75JYd40p9EPT+8tknYXa97HP5oJxK7+twb1AZBYAKsWHLahTxWf5zDSylgkwjtdQ+SNIvIqyOcAi1SOA5XjAr+ZCkNn\/6LacD3Gtc++bTmo+3ZfAQoEp2OmSZ8xZkEeFa1Tz3N\/+TVbH9kVpZ8IUPFtqbIYIWQIqfQXv7WyIX8Xq\/gVTTACVMPvi9NSH274aVcSBL\/CgaumrahzZihbSfSyUusuJNBYj8gLAt+Bl3yO43aHStNPB0PhcDTRAsHA+EUp7aBxl4JJmcfLrLYj6TLO0oIDK6zfsZa541dk3tGz51KE5\/cMiP5cK59QEMrCB3x7Kjvh5jMU1eHppEQO9bO1dhPo+xY1EdBgYAeNzyiTBeIjvbluCnD\/2VIDGAlmWnPjuHNzgTyfGC+TXTVeN4P9MfXrjJilY+MWGMvNuPz\/R47d0DyQIx4i7NoyOHe+asV+ULTMl1jjRPKkn+7acvDwGhD3Fj7D4ArvE2ZYugTHSMJ0m5CloJFKxrER9ZT+4u4heF08zU7\/yimTY5qm+As0W5Cm5+D\/CcgjMsjrARDp0gBaoV9PRe4db7yRa9i7ud+eG6t\/V8O6CTfVESg6fMJjvKqf6tMykndX0iRvd59SsYAYrbOCGdwGjR2Caqtz2XS9M6i02a\/ks8+RtmsiKcA0VC7gmutkwd1n7+h3GgJu6x44AJxBfkB+uYQewACtxQhvCHgBr1mdQ9lDhO6n8bVHs0pp1FNlMFzxVJTQmrrKV7a48wDVJiM7r95f2p1Rm3pS4rA8p1OGTYZQ9EuiT7DhQ8G6nyyJYKgjkRVQiBxgS00QEGbsuv98rOC9vOmrAiDFyY4EUKWN6oP+PbPQ\/NA1ppxIkqW1uuNRoaimQN\/croOtpXxQK0Dfjv2Pvw4JAjOejXjCefyqTD2MV2oh2gDai0+ogRcGfMLswaWjoLkJYmj54L4cec7cHiaurlUVpQ4XcpCQ1hMkJTwF+7xslL2HckeBvLXNKMQykvzq\/5zGnq0Ky9egPZuNutHlBx2oa5XXjWWPQfQmPYqJObLUU8Jmm8l66xl3wrZGahNUt\/VyMmc\/+tFnmqGir51TFLzaTIv\/f6zkvWfTDkpT4sM9HUEaU+8QwZoQCCTu2kNI7w7H1zvgyTxPHL6FQajJOeNYu7g9HvFVmsl0phy3WMRSG1FYVvd1Yjq7hvFQrGvl2JZkyInHF249i1b+kK+LiCYKufRaQ001w0ARXkTleixA7J\/NZY+lErLVv4M1RTGRnf5pVnRCZsU\/8RMkBuA2RIklaLqHsTN\/8eE94\/+BGfpRPpQkZOMm5+OmoHpJeyPXtp7UerX91uaGyk60ysHepv8WgouHDIgZXRxiz+hfQDoHAWUdqhJSFoCNERNY\/A6PanOE55ucGGhYbOrgviDTiocSyPPiUd9XAsspbG16tT0lRIui6McX0YVlLBHNXYMPJ4oTXeJZ+UZfvlaHDop2J1LnAWQKP4+wCRQgijwzQ9EDHyekxryediDJ1qsZnvFTo3905q0tid\/135GrtEuOPMIJ+WULMOd74BoDJv9zWODed+fXMqQKonQFl2mNro8pH9LTV6zoPmix5cxFkXcC\/5RrAySWZqGPAee7Yym+dDb+KG0UsbKIf4CsglKW4FUV5BHkx3lftNQLa6pwGCLzsNJCyySNaySbK57hW+5nM3f0Kyhxt3g+Jld5XHqtyeKq2AjvWJzfOM1siU7vYtuVd8J3\/RscWWZ50hhKchNWdg4\/YwG1xtMKT6JyyYQgg1POgUZXKeEIDprWW63SeK9CHHofJ91IkBTefc+wdocsuN7SzQmOSAP6c42Da+HY6o6uCKf75AYvUxxoLb57X\/Trdkw7jneek3VBAeQvr19rrLJPenj6SkgYQQCyJa+SMwvw22u7OkcFROANePcdA37XcZM3uwjL3NzypVlV4HdnzwYFSaIWuDd5hw4YhHxh1c9vCjaV+5GGcrSVwBcWX3BcxDve0LZsdqvffpkYfWVyW5bKFaMx15SL7VanPfzf1nN32nqbv\/8\/B3MNTaUksuWhd68lo+li4C8fXqJj6mWMxj20fJ3X5CkKBeQe8JOMJoViFrwq2Kce5y7mLu1y6W9vReuN5cqSmX\/N4RIAytJhH436\/xgusBwMUArehB4Mi3CLucd\/Aoz+CApR5n\/0E6bAOsA5nLoI+rLp+QwhBoZ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