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In-store

Brioni adds digital touchpoint to ease custom tailoring

June 24, 2014

Video still from Brioni's "Su Misura" Video still from Brioni's "Su Misura"

 

By Sarah Jones

Italian fashion house Brioni has created a digital component to its made-to-measure tailoring to help consumers visualize a completed custom look.

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  1. L’Oréal hosts inaugural Longevity event in Paris
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  3. Gucci uplifts GG Monogram in throwback campaign
  4. Four Seasons Hotel Boston celebrates 40th anniversary
  5. Bugatti, Lalique craft bespoke table clock
  6. LVMH averts luxury slowdown, revenues up 9pc in 2023
  7. ‘Sustainability is no longer an option – it's an expectation’: Bain
  8. Farfetch launches on Coupang’s R.Lux shopping app
  9. Fendi names soccer star Karim Benzema as sneaker ambassador
  10. ‘Bring Your Own Courvoisier’ campaign salutes culture, community
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