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In-store

Brioni adds digital touchpoint to ease custom tailoring

June 24, 2014

Video still from Brioni's "Su Misura" Video still from Brioni's "Su Misura"

 

By Sarah Jones

Italian fashion house Brioni has created a digital component to its made-to-measure tailoring to help consumers visualize a completed custom look.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  5. Kering Foundation to examine violence against women, children via new research program
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  7. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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