Travel and hospitality
September 3, 2024
The initiative is now active in Los Angeles and New York. Image credit: British Airways
By Zach James
British Airways is expanding an ongoing campaign as it enters a new market.
{"ct":"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","iv":"c88dbaf27ab58737beeb1922e0a5cdee","s":"4bd3d943dfeba1f4"}
Share your thoughts. Click here