Travel and hospitality
September 3, 2024
The initiative is now active in Los Angeles and New York. Image credit: British Airways
By Zach James
British Airways is expanding an ongoing campaign as it enters a new market.
{"ct":"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","iv":"8b3d3587a9706c358feb6a2270796b5b","s":"a3a5225ae7c51756"}
Share your thoughts. Click here