Apparel and accessories
December 19, 2025
Set in an early-20th-century movie theater, the holiday campaign hinges on subtle gestures and features the fall/winter 2025 collection. Image credit: Brunello Cucinelli
By Amirah Keaton
Cinematic enchantment meets core values in a new campaign from Italian fashion house Brunello Cucinelli.
{"ct":"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","iv":"82d6efd80fae9700500becf98c869c53","s":"3afa99580c54d509"}
Share your thoughts. Click here