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Multichannel

Buccellati exec: Pull customers into an exclusive circle

January 14, 2015

Buccellati cuffs Buccellati cuffs

 

By Sarah Jones

NEW YORK – Luxury goods are not for everyone, and it is up to brands to target and attract the right individuals, according to the CEO of Buccellati USA at Luxury FirstLook: Strategy 2015 on Jan. 13.

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  1. Dior confirms Jonathan Anderson as sole creative director
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  3. ‘Video games are a powerful cultural force’: report
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  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
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