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Fragrance and personal care

Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition

October 6, 2022

A photo of Bulgari's ‘Scentsorial' project Bulgari unveils its ‘Scentsorial' project, fusing product trial and Web3 technologies in an experiential activation that allowed attendees to experience the maison’s Le Gemme perfume in new ways. Image credit: Bulgari


Roman jeweler Bulgari is teasing the debut of an immersive perfume project at the world’s largest duty-free conference.

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