News briefs
April 14, 2016
Personalized Burberry scarf for James Bay
By Staff reports
Today in luxury marketing:
Burberry’s CEO fights to gain luxury customers
When Burberry opened a new flagship store in Tokyo last fall, guests from the luxury label’s U.K. home included London Mayor Boris Johnson and a complement of artisans who talked up the work behind Burberry’s products and provided on-the-spot monogramming, per the Wall Street Journal.
{"ct":"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","iv":"e5039a5492b37761d17a8824deb752d4","s":"7430076b08886d34"}
Share your thoughts. Click here