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News briefs

Burberry, Alibaba, Iran and BMW – News briefs

April 14, 2016

Personalized Burberry scarf for James Bay Personalized Burberry scarf for James Bay

 

Today in luxury marketing:

Burberry’s CEO fights to gain luxury customers
When Burberry opened a new flagship store in Tokyo last fall, guests from the luxury label’s U.K. home included London Mayor Boris Johnson and a complement of artisans who talked up the work behind Burberry’s products and provided on-the-spot monogramming, per the Wall Street Journal.

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