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May 20, 2025
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Apparel and accessories

Burberry reveals first NFT as part of gaming collaboration

August 4, 2021

Sharky B is Burberry’s first NFT. Image credit: Burberry

 

By Luxury Daily News Service

Britain’s Burberry is the latest fashion house to experiment with non-fungible tokens by becoming the first luxury brand to partner with Mythical Games’ Blankos Block Party.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Aston Martin, Apple release CarPlay Ultra
  9. RH appoints new co-chief merchandising, creative officer
  10. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
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