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News briefs

Burberry, Bloomingdale’s and Facebook – News briefs

November 22, 2010

 

By Staff reports

burberry185Today in luxury marketing:

Burberry sales soar on the back of digital and brand strategy

Fashion house Burberry has reported an 18-percent year-on-year jump in revenue to £673 million for the first six months of the year on the back of ambitious digital campaigns focusing on the brand and simplifying buying, according to Marketing Magazine.

Click here to read the entire story on Marketing Magazine

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  1. Hermès opens three new global boutique locations
  2. Luxury Unfiltered: Four key strategies to transform conventional events into exceptional experiences
  3. Burberry transforms customer experiences through digital innovation
  4. Chanel pushes watches, fine jewelry to new heights for holiday
  5. The Macallan Estate to host 'Cirque du Soleil Sprit' showcase
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. Tag Heuer x Kith circles back on F1 series
  8. Balmain takes minimalist approach in conceptual campaign
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. First-ever global Zacapa campaign hits billboards, broadcasts this month
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