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Burberry continues digital domination to deepen connection with Gen Y

September 19, 2011

Burberry

 

By Kayla Hutzler

British fashion house Burberry is live-streaming its women’s Prorsum runway show today and letting consumers buy looks immediately following – a move that experts feel will strengthen the brand’s relationship with young, affluent consumers seeking instant gratification.

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  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. Diptyque partners with music platform ColorsxStudios
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